Increase Your Website’s Visibility and Sales During a Recession

Offer Valid: 03/22/2023 - 03/23/2025

In times of economic uncertainty, it can be hard for small business owners to keep up with sales. However, that doesn’t mean you have to suffer in the face of a recession. By making a few simple changes to your website, you can boost your visibility and encourage customers to buy from you even in uncertain times. The Vandalia Butler Chamber of Commerce understands how challenging these times can be for small business owners; here are some tips for increasing your website’s visibility and sales during a recession.

Create a Call To Action

A call to action (CTA) is an essential element of any website that seeks to engage visitors and drive conversions. A well-crafted CTA can direct visitors towards taking the desired action on your website, whether it's making a purchase, filling out a contact form, or subscribing to your newsletter. To create an effective CTA, the language should be clear, concise, and action-oriented. Use action verbs such as “Buy,” “Sign Up,” or “Download” to create a sense of urgency and lead visitors toward the desired outcome. The use of contrasting colors, bold fonts, or eye-catching graphics can also help make the CTA stand out on the page.

Prioritize Customer Testimonials

Customer testimonials are an effective way to build trust with potential customers and increase sales during tough economic times. Ask some of your most loyal customers for reviews and make sure they are prominently displayed on your website so that potential customers will see them right away. Try a mix of written and video testimonials if possible to maximize their impact.

Use Strong SEO Tactics

Search engine optimization (SEO) is essential for getting your website noticed by potential customers, especially in times of economic uncertainty when people may be less likely to seek out new products or services. Implementing SEO best practices such as keyword research and optimizing metadata can help ensure that search engines recognize your content and rank it higher than other competitors in your field. Take a look at some keyword tactics you can use to get your content noticed.


Update Your Content

It’s important to keep content fresh so that customers have something new to look at when they visit your website. Regularly create new blog posts or update existing ones with fresh content or images that will keep visitors engaged with your brand and encourage them to come back. You can also utilize images and infographics to make your pages more exciting and dynamic.

Improve Page Speed

Slow-loading pages can deter potential customers from visiting or staying on your website, which could result in lost sales opportunities during a recession. Optimize images, minify code, and compress files where possible. All these steps combined help improve page speed dramatically.

Stay On Top Of Broken Pages

Broken links within web pages can be frustrating for visitors who want access to information quickly. After all, no one wants a 404 error while they’re browsing online. If you don’t already possess coding skills, now might be a good time to learn how to address broken links within the webpage, as doing so can help improve the customer experience which could result in increased sales over time.

Use PDFs To Protect Your Business And Customers                                      

PDF documents are not only useful for storing information, but also for protecting businesses from legal issues due to incorrect information being shared online, like copyright infringement. Using PDFs on sites also provides added security features like password protection, which helps protect customer data while providing businesses with peace of mind knowing their information is safe. You can try this page when you need to obtain a secure signature from a customer or have them fill out a PDF form.


The current economic climate means companies must focus more heavily on their websites if they want to attract new customers and increase sales opportunities during uncertain times. This includes updating your content, adding customer testimonials, and utilizing free PDF tools that will make sharing documents more secure. With the right moves, you can keep your business on track even during a recession.

The Vandalia Butler Chamber of Commerce provides access to many community resources for small business owners. Take a look at all we offer today!

This Hot Deal is promoted by Vandalia Butler Chamber of Commerce.